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Principles of Persuasion: 6 Proven Ways to Boost Conversions
If you run an online business, you know the competition is fierce. Consumers have more options than ever before. And once you've gotten them to your site, you still have to do the hard part: get them...
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Case Study: How to Make 6-Figures With An Email Newsletter
“I think 2020 might be the peak email newsletter year,” he said. That's Emanuel Cinca, founder of Stacked Marketer; a 6-figure daily email newsletter with over 16,000 subscribers. Emanuel noticed the...
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Outbound for Closers: A Complete Guide to Pain-Based Cold Email
Let’s talk about sending cold email campaigns based on pain. We use this strategy at Scout to get double-digit reply rates for our cold email campaigns — specifically, 80-90% open rates… And 16-24%...
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Step-By-Step Viral Giveaway Guide (With Templates)
Learn exactly how to get hundreds (sometimes even thousands) of new email subscribers for your business using a proven system we’ve tested with several brands across multiple different consumer...
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10 Essential Newsletter Tips to Get Your Emails Read
Have you been wondering what makes a newsletter stand out? I’ve been obsessed with newsletters, which is why I keep notes on what makes the crème de la crème of the email letters so great. If you want...
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How To Increase Sales: 5 Highly Effective Strategies For 2021
As a business owner, you know that increasing sales is crucial to your growth. If you know what you’re doing, you don’t need to try every tactic available. There are two effective ways to grow your...
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How to Tweak Your Email Campaigns for the New Normal
The new normal has changed the way we live our lives — and in effect, has changed the face of businesses everywhere. Digital marketing tactics and strategies that used to work have changed overnight,...
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The 5 Biggest Mistakes You’re Making With Infographics
Visual information is incredibly powerful. According to research compiled by Hubspot, articles with numerous images are shared twice as often on social media as those without, and Facebook posts with...
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How to Write a Persuasive Email that Will Increase Your Revenue
Email is one of the most powerful marketing channels in existence. And when you combine it with persuasive copy, results can get explosive. Studies have shown that email marketing can produce an...
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Sumo is Now BDOW!
As of April 24, 2024, we will have changed our name from Sumo to BDOW! (pronounced buh–dow, always said in exclamation). Go ahead, say it out loud… BDOW! If you said it right, you probably feel the...
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The Ultimate Guide to Lead Magnets
Relationships are built on trust, and these days, that includes the relationship between businesses and consumers. 67% of people want to buy from brands they can trust. A key strategy to building...
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Product Update: Enhanced ConvertKit Integration
Our ConvertKit integration got a major upgrade… This robust version of the integration enables more granular control over what happens in ConvertKit after a visitor successfully subscribes to a BDOW!...
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The Best Free Email Marketing Platforms in 2024
If your online marketing channels took after superheroes, email marketing would be a Captain America. Loyal. Powerful. Most of all, unfailingly dependable. You know when you hit send that email is...
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Incoming: User Interface (UI) Updates
This update might not make a lot of sense if you missed that we rebranded from Sumo to BDOW! back in April 2024. So if you missed that news, be sure to click the above link to read all about it. Since...
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Step-By-Step Guide To Killer Email Marketing (w/ Video Tutorials)
In five years, AppSumo built an email marketing list of 800,000 people. They used to send four emails per week to the full list and make $4,000 per email. Now they have over 1.8 million subscribers,...
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How to Create High-Converting Emails
You spent hours crafting an email. Hit “send.” And now, you wait. There’s nothing else to do at this point but hope for clicks. But email marketing is not a “spray and pray” exercise. You can impact...
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Best Website Platforms for Small Businesses
There’s no point in telling you what you already know. You need a website for your small business. What’s harder to figure out is how–and where–to get said website. We’d like to help make that a...
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3 Killer Marketing Strategies for Small Business
Before we dive in, let’s acknowledge something. Marketing isn’t as straightforward as we’d all like it to be. And when you’re someone who has to do their own marketing? Yeah, even less so. But just...
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7 Proven Email Signature Examples To Get Extra Traffic
Let’s play a quick game. How many business emails do you think the average person receives each day? 25? 50? 100? Try 121 emails. Even though close to 76 of those 121 emails are considered legit...
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401+ Ridiculously Useful Power Words To Increase Conversions
Ever wonder why some websites pump out viral post after viral post? Or why some brands have products that fly off the shelves while their competition falls flat? Or why you couldn’t resist clicking on...
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